English Premier League club West Bromich Albion will have Chinese online betting company UK-K8.com as its shirt sponsor for the next two seasons.
Source: wba.co.uk
Local media reports that the sponsorship is worth more than £5m to West Brom over the two years, a record shirt deal for the club.
Adrian Wright, the club’s sales and marketing director (pictured, right, with K8 COO Vincent Huang), said: “Once again we have selected to work alongside a challenger brand that will align with the club’s ongoing aspirations for global brand recognition.
"It was clear from our talks that the joint promotional approach in Asia will add immense amount of value to the club and will enable us to continue to grow our supporter bases in emerging parts of the world.”
Vincent Huang, chief operating officer of K8 Group, said: "In keeping with various government strategies in the Asian region, we will also be working with the club on coaching exchanges and other football-related initiatives, hopefully replicating some elements of the highly successful Pass It Forward project in India.”
UK-K8.com plans to launch its online casino in the UK in the coming months.
