Swedish operator Cherry is to acquire 49 per cent of the shares in ComeOn Malta with an option to acquire the remaining 51 per cent.
“This acquisition will strengthen Cherry’s position in online gaming against competitors in Scandinavia and other European markets,” said Fredrik Burvall, CEO of Cherry.
“Both Cherry and ComeOn are growing considerably faster than the market as a whole, which facilitates further investments in existing brands and continued expansion in new markets.
“We will add several strong brands and will profit from the strong entrepreneurial spirit within ComeOn.”
ComeOn markets games under several well-established brands including ComeOn.com, Mobilbet.com, casinostugan.com, Suomikasino.com and GetLucky.com.
ComeOn spokesperson Hans Martin Nakkim added: “We are looking forward to joining forces with Cherry.
“Just like us, Cherry is growing quickly with a multi-brand strategy and we see a lot of potential synergies between the companies. We look forward to staying operationally involved with the new ownership, while still having a big stake in the future growth of the consolidated Cherry.”
