Bet365 has agreed a deal for the naming rights to the Britannia Stadium, home of English Premier League football team Stoke City FC.
Source: www.stokecityfc.com, Phil Greig
The deal is set to last six years. As part of the agreement, bet365 has also extended its shirt sponsorship of the team for a further three years.
Stoke City chief executive Tony Scholes (pictured, left) said: "The Premier League is watched around the world and bet365 are a truly global company.
"We are delighted that we have been able to reach an agreement with them over the stadium naming rights for an initial six year period, along with the extension of their shirt sponsorship agreement."
John Coates (pictured, right), joint group chief executive of bet365 and vice-chairman of Stoke City, said: “Bet365 have been pleased with the global brand exposure from our sports sponsorship agreement and we are always looking at ways to increase this. Entering into a stadium naming rights agreement with Stoke City seemed a natural fit, especially as the city of Stoke-on-Trent is home to bet365's corporate headquarters.”
