Sportradar has acquired the shares and core business of the Sportsman media holding from CEOs and founders, Thomas Krohne and Karl Wieseneder.

Sportsman media holding

The deal will upgrade Sportradar’s offering in the audiovisual sports content sector. Last year, the two companies delivered more than 27,000 live broadcasts to the betting and gaming industry.

This combined portfolio will create one of the largest audiovisual sports offerings available from a single provider, including the Bundesliga, DFB Pokal and Copa del Rey in football, basketball’s CBA, volleyball’s CEV, ITF Tennis and ice hockey’s KHL.

Sportsman media holding founder and co-CEO Krohne said: "We have chosen an ideal buyer for our group of companies with Sportradar.

“The sports rights, production and platform business we set up perfectly complements that of Sportradar. The clear synergies give us confidence that the company we built up and our staff have very good future prospects under Carsten Koerl's stewardship.”

Sportradar CEO Koerl added: “Even after 15 years in the betting industry, Sportradar never rests on its laurels.

“Although we already provide the market-leading offering in data, odds and trading services, this agreement marks a shift. It will upgrade our audiovisual portfolio and will ensure that our clients will have the broadest and best range of solutions to choose from, whether on an individual basis, or whether on a bespoke bundle of solutions basis.

“But it also provides a unique opportunity to explore new synergies where we can cross-pollinate our various products and services.”