Unibet is to be the title sponsor of September's inaugural PDC Champions League Darts event, which will be live on BBC from the Motorpoint Arena in Cardiff.

Unibet

The eight-player Unibet Champions League takes place on September 24-25. The players will play one group match per session on Saturday afternoon, Saturday evening and Sunday afternoon, before the top two players from each group proceed to compete in Sunday evening's decisive semi-finals and final.

Unibet's sponsorship of the Champions League sees them follow up their existing sponsorships of the European Championship and Masters and adds to their new backing of the Unibet World Grand Prix, which will take place in October.

“The Unibet Champions League of Darts is going to be a real showpiece event this year for the PDC and the extensive BBC coverage will allow Unibet to reach a large audience of passionate sports fans with our brand,” said Unibet UK marketing manager Chris Watson.

“We are delighted to be involved as headline sponsor for such a spectacular event, to continue our strong growth in the UK and to further our support for the PDC.”