BetUP, the new in-play sports betting product from Commologic, is now live with its first operator, Unibet.

BetUP

BetUP is live across Unibet’s desktop, mobile and tablet channels in six markets, including the UK and Sweden, as part of the Unibet sportsbook and as a standalone native application.

Tamir Berler, CEO and founder of Commologic, said: “We understand that every sports betting operator wants to improve engagement and reach new demographics, so we are delighted to have gone live with BetUP, an innovative new product which does exactly that.

“As one of the industry’s most forward thinking operators, Unibet is the perfect partner to launch BetUP. They obviously see the value in the product and we are certain their customers are going to enjoy it.”