FlowPlay has developed a new product for the draft fantasy sports market.
The new game includes traditional DFS elements, such as individual tournaments, 50/50 contests and high/low betting options, but operates using virtual currency instead of real money. This currency can be bought with real money but winnings can not be cashed out.
Derrick Morton, chief executive of FlowPlay, said: “Significant issues – including regulatory pressure, limited audiences, and high operating costs – continue to burden the online fantasy sports industry, especially in the U.S.”
“FlowPlay is leveraging our experience in the casual games industry to introduce a completely new model that is sustainable and legal.”
All Star Daily Fantasy is currently live with contests based around the National Basketball Association, allowing players to select a full team based on a salary cap and win points based on the players’ performance. The company plans to expand the game over the course of 2016 to include sports such as hockey, baseball and football.
