Swedish mobile payment company Zimpler has announced the appointment of Svante Sahlström as its chief commercial officer.

Zimpler

Svante Sahlström joins from NYX Gaming Group where he was commercial manager responsible for new European markets. Sahlström has extensive knowledge and experience from the gaming industry where he has worked together with most operators in the EMEA region.

Kristofer Ekman Sinclair, CEO and co-founder of Zimpler, said: “The interest and need to improve the mobile payment experience within the gaming industry has never been larger than it is today. Svante will take us to the next level, developing our relationship and collaboration with operators and partners.”

Sahlström said: “Zimpler is at the forefront, driving the development of mobile payments within the i-gaming industry. I look forward to being a part of the team and working together with operators to jointly improve the mobile gaming experience.”