A Bet A has teamed up with Kiron Interactive to offer a virtual games service in the UK and Ireland.
The service, called Betty VC, allows bookmakers to integrate 10 virtual sports including horse racing, dogs and football in-shop with customised branding.
In addition to the fixed-odds betting markets, it also includes a progressive jackpot pool game, The Punter’s Jackpot, which gives customers the chance to bet into a pool for prizes of around £15,000 from a £1 stake.
A Bet A operations manager Jason Hardman said: “Betty VC provides an inexpensive virtual games product which bookmakers can deploy with the minimum of fuss.
“Virtual sports have become an increasingly important part of bookmakers’ product mix and we wanted to create a service which offered full functionality while remaining accessible to all retailers.”
