Online and retail betting supplier SIS saw an “unprecedented demand” for its new products at ICE Totally Gaming in London earlier this month.
Paul Witten, commercial director, said: “Our aim at ICE was to showcase to current and prospective customers how our new, innovative and exciting products can be tailored to the needs of any bookmaker.
“It was great to see our products gaining real traction and enthusiasm from operators at ICE,” said Witten.
“SIS Stream, our versatile, low-latency streaming service, continues to be well received by operators worldwide and we are now truly a one-stop shop for operators globally who are looking to optimise their betting and gaming customer experience”.
Among the new offers on the SIS stand were on-demand racing games, encompassing horseracing, greyhounds, cycling and more. SIS also reported a significant number of enquiries for the SIS Stream platform. SIS also gave visitors a sneak preview of its Horses In-Running data capabilities.
