Mobile casino LeoVegas has signed a new sponsorship deal with the SSE Arena, Wembley - the London concert and events venue - for the duration of 2016.
Source: ssearena.co.uk
The agreement gives LeoVegas visibility on LED screens inside and outside the arena for a minimum of six times every hour during events, as well as access to tickets for a number of key events held at the arena.
Shenaly Amin, LeoVegas UK country manager, said: “The iconic venue hosts some of the most in-demand events in the UK and the excitement created by these aligns perfectly with the LeoVegas brand.
“[It] is an ideal place to expose the LeoVegas brand to new audiences, a key aim since our launch in the UK two years ago.”
In a separate move, LeoVegas has targeted sports fans ahead of the launch of its sports betting brand LeoVegas Sport. The deals mean the LeoVegas brand will appear on pitchside screens during the RBS Six Nations rugby championship and four fixtures during the remainder of this season’s Barclays Premier League.
