Daily fantasy football platform Oulala has partnered with English Premier League football team Leicester City.
The deal will involve a bespoke Leicester City version of the Oulala fantasy football game being made available to fans.
The partnership will also provide the fantasy football platform with exposure in the club’s stadium and match day programmes, as well as its digital channels.
Valery Bollier, CEO of Oulala Games, said: “Leicester City has been able to do great things, and the club has enjoyed a fantastic start to the season. We believe there are a number of synergies between their business and ours, and that we share many of the same values.”
