Clarisite, a provider of digital customer experience solutions on web and mobile, has closed a $5.5m funding round led by US-based hedge fund Lazarus Israel Opportunities Fund.

Clarisite

Clarisite works with organisations such as AXA Global Insurance to inform and facilitate action based on real-time insights, both online and on apps, which is then used to improve the customer experience and limit risk.

The company has also appointed Yaron Morgenstern as chief executive officer to lead the company's expansion in Europe and across North America. “Clarisite has a unique market offering, providing organisations with on-demand actionable insight into their customers' behaviour,” said Morgenstern.

“As traditional bricks-and-mortar companies fully embrace their digital touch-points, often under strict regulatory scrutiny, we are perfectly placed to ensure they have the information they need when they need it to make informed decisions and take action.

“It's like having a third umpire to help make informed decisions. Moving our head office from Israel to London is a first step in our expansion plans," he said.

Brian Abrams, partner at Lazarus, said of the funding round: "Clarisite's technology is a quantum leap forward and I think it's fast becoming a 'must have' in industries such as finance, insurance and health care," he said.