Tote Ireland, a wholly-owned subsidiary of Horse Racing Ireland and the operator of pool betting on Irish horseracing, is to launch Colossus Bets' sporting jackpot pools on its web and mobile platforms.
The agreement includes the potential future roll-out of Colossus Bets’ partial cash-out technology across the Tote Ireland platform.
Tim Higgins, CEO of Tote Ireland, said: “We have grown volumes into our core horseracing pools by offering minimum guaranteed pool prizes and demonstrated that players want to shoot for life-changing jackpots.
“The Colossus sports pools certainly fulfil that demand and we are very pleased to make these products available to our existing and new players.”
Bernard Marantelli, founder and CEO of Colossus Bets, added: “Pioneered by Colossus and replicated by bet365, Paddy Power and a growing raft of others, partial cash-out is revolutionising sports betting.
“Tote betting operators need to respond or they risk losing product relevance and market share to other forms of wagering. Tote Ireland has recognised this and we are delighted to welcome them to the rapidly growing ‘Colossus family’ to distribute our pools.”
