Betting product supplier SIS and BAGS, the rights holder for UK greyhound meetings shown in betting shops, have launched live greyhound racing for international customers.
The greyhound streaming service, already popular with UK customers, will be available to international customers on mobile and desktop.
Dominic Ford, BAGS chairman, said: “We're delighted to bring British greyhound racing to an international audience who have not been able to interact with this product before.
“The significant new revenues we expect to achieve from this innovative service will be ploughed back into the grassroots of our sport.”
