Digital revenues from Rank Group’s Grosvenor Casinos arm jumped 56 per cent in the 15 weeks to October 11.
The UK-based gaming group revealed that its total like-for-like revenues rose eight per cent during the period.
Grosvenor’s digital revenues were driven by improvements in VIP management, continued growth in its customer base following cross-selling from its venues and strong growth from its mobile products.
Its Mecca bingo division, meanwhile, experienced a 10 per cent rise in digital revenue. This was attributed to the strength of its mobile
offering, which accounted for 50 per cent of revenue in recent months.
"The group has had a good start to the financial year,” said chief executive Henry Birch. “We are seeing a continued strong performance from our Grosvenor Casinos brand, particularly in its digital channel and London casinos, as well as an improving admissions trend in our Mecca venues combined with good growth in Mecca's digital business.
"We continue to work on our five strategic priorities, particularly the development of our new digital platform, which is on track to be launched in calendar Q1 2016.”
