Betting product supplier SIS has added two new members to its marketing team.
Simon Free, previously of Sky Bet and Ladbrokes, has joined the company as insights manager and will work to ensure that SIS’ product offering is informed by customer and consumer needs.
Patrick Alexander, previously of sports marketing agency Fuse Sport, joins the company as marketing planning and activation manager and will work to build awareness of SIS' product portfolio.
Simon Free said: “I was well aware of SIS’ strong reputation through my previous industry experience and the opportunity to join the company at such an exciting time for the business made my decision an easy one.” Patrick Alexander added: “SIS has an incredible pedigree within the industry and I’m thrilled to have joined the company when the future is so bright. I’m excited to be able to help influence the product development and create engaging marketing communications to support the rollout of our product portfolio.”
