A rebranding of Game Account Network into GAN is only part of what marketing services manager Matt Mowlam describes as “an interesting phase in the company’s history.”
He was referring to the process of constantly upgrading GAN’s services in comparison with the majority of platform providers.
The 13-year-old company delivers internet gaming systems from off-the-shelf packages to custom-built products, creating online games for all formats.
Working with most of the leading European operators to provide high-quality content, GAN has over 70 gaming experts in a team which is pledged to respond to the demands of a fast-moving gaming industry.
Mowlam said: “We are purely B2B and don’t compete with our own customers, which rather sets us apart from other suppliers.”
The company operates in the European market as well as North America and has considerable interests in Spain and Italy in the supply of gaming content. “Content in North America is not the same as that in Europe,” he said. “We have to ensure that we have on offer a game content mix that reflects what is needed on either side of the Atlantic.”
He said there was an increasing number of developers approaching the company offering content through its social gaming interests as well as real-money casino business.
GAN, said Mowlam, can offer a niche, specialised premium product rather than “boxes on the casino floor”. Casinos, he said, are “wising up” and now insist on bespoke packages which best reflect their own needs.
“Very often they want to digitise their off-line games for an online environment. We don’t produce for off-line, but we work with developers of off-line games to produce an online product.”
He said that the industry would ignore social gaming and fantasy gaming at its peril as these were important incoming trends. “Both of those areas have a number of representatives walking the G2E floor and talking to people.”
Image: Matt Mowlam, marketing services director for GAN in London
