BetConstruct is adding e-football to the roster of live sports included in its sportsbook product.

FIFA 16, from EA Sports

The e-football offering will feature matches from the FIFA Football League with teams competing using the EA Sports FIFA 16 game.

BetConstruct is at the forefront of incorporating e-sports into a supplier offering,” said Matt Howard, the company’s head of sportsbook and trading operations. “This addition demonstrates our commitment to the growing market of e-sports.

“E-football provides a link between traditional sports and e-sports betting through the medium of football, allowing operators to access a younger demographic and present their customers with a diversified choice of football betting opportunities.”

Image: FIFA 16 from EA Sports