Playtech's poker network has merged its two-tier system into one, stronger liquidity pool.
The move follows the successful introduction of a new Source-Based Rake (SBR) in February 2015 with the aim to significantly increase licensee revenues and player experience as well as a revival in B2B poker performance.
The SBR formula that was introduced changes the way in which individual player value is calculated, basing it on a player’s net contribution to the network liquidity instead of looking at how much gross rake and fee a player has generated.
According to Playtech this ensures that a losing player is worth more to each licensee. It also addresses the drain of players’ balances from one licensee with predominantly losing players to another licensee with mainly winning players. A portion of the revenue winning players generate is traced back to the losing player and attributed to him instead of the winning player.
Joerg Nottebaum, head of iPoker at Playtech, said: “Since its introduction in February we’ve been very pleased with the new player valuation formula. It successfully addresses previous network concerns and opens the door for licensees to grow their poker revenues and invest in poker once again.
“The network today is far healthier with licensees focusing on generating genuine revenues with their own recreational player base instead of fighting each other on small margins for the biggest winning players.”
He added: “This is good news for our licensees and their players who will enjoy the benefits of a larger poker liquidity pool and, as a result, a wider variety and richer choice of poker variants.”
