Half-price tickets for SBC’s Betting on Football conference are now available.

Betting on Football

The conference, held this year at the Emirates stadium in London, UK, has been designed to reflect the importance of football to the betting industry and covers subjects from marketing, customer activation, international opportunities, match-fixing, law, trading trends and new products.

Organiser Andrew McCarron said: “We developed Betting on Football to help betting operators discover best practice when it comes to dealing with the most popular sport in the world.

“The power of football in the betting world is one that can totally transform a business if it is harnessed in the right way, which is why we’re planning on Betting on Football being an important part of the calendar.”