In conjunction with Play’n Go, Danske Spil, the national lottery of Denmark, is now live with its new online casino, Vegas.dk.
It is the first platform agreement delivered by Play’n Go to a state-controlled gaming operator and WLA-member, such as Danske Spil.
Players have access to Play’n Go’s full range of games as well as titles from third-party providers selected by Danske Spil.
Søren Schneider, head of games at Danske Licens Spil, said: “Danske Spil has just launched a casino standalone site to ensure further growth in a highly competitive Danish market. To gain further market share we need to be able to reach new target groups that we cannot reach with our existing casino today.
“We think we can create a unique and strong position in the market with this platform and give more value and entertainment to the players than our competitors are capable of. There are 30 casino licence holders in Denmark and you need to try and differentiate yourself if you want to be successful in the future gaming business.”
