Online betting company 12BET has entered into a partnership with Premier League club Swansea City.

SFC

The deal, covering the 2015-16 season, will see the company’s brand promoted around Swansea’s home ground, the Liberty Stadium.

12Bet is already an established name in the Premier League, having previously partnered with Newcastle United, Crystal Palace and Hull City.

12Bet chief executive officer Rory Anderson said: “We have wanted to work with Swansea for some time now; it’s a well-run club and the commercial team there has really taken on board what we are trying to achieve with this sponsorship.”

He added: “Between the club and ourselves, we have come up with some innovative ways to make this partnership stand out.”