Convergence marketing specialist Traffic Generation has signed a new two-year deal with NYX Gaming to provide a range of technology and services for social casino gaming.
As part of the deal, Traffic Generation will supply the latest version of its Hub marketing platform to enhance revenue and marketing management in social casino.
Blair Albanese, senior account manager for NYX Gaming, said: “TraffGen's suite of marketing and player management products are unique and we are excited to deploy them into our social casino business."
