The California-based Tennis Channel, which broadcasts throughout the US, is to implement Sportradar Media Service’s XML feed for tennis on www.tennischannel.com.
Tennis Channel, which has telecast rights to Wimbledon and the Australian, French and US Open tournaments, along with many more, sealed a rolling one-year contract with Sportradar, valid from May 1.
“We are very pleased to be in business with Sportradar,” said Adam Ware, senior vice president, head of digital, Tennis Channel.
“Our fans expect the most up-to-date stats and information and, having Sportradar power, that part of our TennisChannel.com experience accomplishes that goal.”
