Digital firm Degree 53 has completed its development of apps for Betfred.

Betfred

The apps for iOS and Android allow customers to ask questions relating to their bet, receive tailored responses and place instant sports bets.

Managing director of Degree 53, Andrew Daniels, said: “When Betfred asked us to create their new messenger apps their main aim was to provide users with the ability to place bets and check results in a way that resonates with other applications they are already engaged with, such as WhatsApp, Facebook Messenger and SMS.

“It was important for Betfred to deliver technology that meets changing needs and customer expectations. The messenger app achieves this by allowing customers to place bets on the go, conveniently and with ease.

“We worked closely with the team for five months and can’t wait to see how their customers react to their new message betting experience.”

Rakesh Chablani, managing director of Betfred.com, said: “The apps provide customers with a new channel to interact with Betfred. Placing messages, receiving sport event information, including live scores, direct to the mobile device are new innovative features and a superb addition to our digital offer.”