Martin Prantner, CEO of Finnplay Technologies, considers how operators can differentiate themselves in a crowded and commoditised market .
IN a competitive environment of me-too offerings and reliance on a few dominant platform providers, is the industry missing an opportunity to choose independent suppliers to nurture innovation and freedom to control one’s “software destiny”?
For some it is by a deluge of more and more irrelevant marketing offers and bonuses in a continual battle for market share dominance.
Read the full article in the latest issue of iNTERGAMINGi
