Online operator 888 is to sponsor the 2015 World Series of Poker and 2015 WSOP Europe, through its poker brand 888poker.

WSOP Europe chips Source: WSOP

888’s Itai Pazner said: “As a true partner with the WSOP on the B2B side - where we power their real-money gaming in the US - this was a logical next step for us to carry the power of the WSOP to our players across all other major markets we serve.”

888poker will also support Nevada’s WSOP.com, providing live reporting and updates on the website, and is also be permitted to register players online for official WSOP events.

Pazner added: “This broad package gives 888poker players a great opportunity to win their way to WSOP events on our online poker site, plus gives us terrific content and assets to market our brand.”