Bet365 has become the first bookmaker to introduce a partial cash-out system to its online sports betting product.
The mechanism will enable customers to cash out a portion of their active bet while leaving the remaining amount open.
Customers can select how much they would like to cash-out using a sliding scale, which will show cash-out values on the portion of the bet they want to trade.
It is hoped the new feature will give customers more control and choice when betting.
Although bet365 is the first to offer such a service, competitors Betfair and Paddy Power have stated they are working on similar features.
