Odobo has announced two new distribution deals with Gala Coral Interactive that will see it bring on board two new brands, Gala Bingo and Gala Casino.
Gala Casino offers over 300 titles ranging from branded slots to poker and blackjack and the recently launched Macau product range.
Gala Bingo’s primary focus is on online bingo, offering features such as the Gala TV bingo room, an online bingo room with live interactive presenters who accompany the games.
Joining the Odobo Marketplace gives both brands access to 50 new gaming titles. Developers also benefit from greater exposure for every title they produce via the Odobo Developer Program.
Ashley Lang, founder and CEO of Odobo, said: “Gala Coral Interactive’s brands are a great addition to the network of Odobo casino and bingo partners. Both brands are instantly recognisable in the UK with a considerable land-based and online presence that instils trust with the consumer. The addition of Gala Casino and Gala Bingo to the Odobo Play app will benefit all parties with two more excellent real-money choices being made available to UK players for their favourite games. We look forward to a strong partnership and thank them for choosing us.”
Mark Kemp, gaming director at Gala Coral Interactive, added: “The HTML5 content available supports our rapidly growing broad gaming mobile player base and existing desktop community for both of the Gala brands. We look forward to new and innovative gaming content that is available exclusively via the Odobo Marketplace and content that is optimised for play across all devices.”
The deal follows other Odobo integrations with bet365, Betfair, Unibet and Gala Coral Interactive’s Coral brand. Odobo now offers access to six of the largest brands in the regulated gaming industry and continues to expand on the distribution available to participating developers with new integrations under way.
