Betsoft Gaming has reported a "successful and lucrative" showing at ICE Totally Gaming 2015, held at ExCeL London earlier this month.

Betsoft at ICE

Playable demonstrations of Betsoft’s latest Slots3 release Pinocchio were available and proved to be popular among visitors to the the company’s stand.

“Our booth at ICE was a focal point for those who are seeking the very best products,” said Mark Allison, Betsoft commercial director.

“We had a phenomenal time interacting with the pillars of our industry. Our fully playable display of Pinocchio allowed people to experience this beautiful game for themselves, capturing the hearts and minds of many who remember and love that old fairy tale.”

Building on the success of its showing at ICE, the company will be attending the iGaming Asia Conference in Macau in March and G2E Asia in May.