Odobo, the developer programme and marketplace for regulated gaming, saw huge interest in its recently launched Odobo Play app at ICE Totally Gaming in London this week.
The Odobo Play app is a new games discovery application available worldwide via the iTunes app store. It is a consumer-facing showcase of the games content produced by dozens of leading game studios participating in the Odobo Developer Program.
Ashley Lang, founder and CEO of Odobo, said: “The Odobo Play app will change the way players discover games.
“It offers great casino content from multiple leading studios and the choice of free or real-money play with the world’s leading operators. The app is high-tech while delivering an intuitive and informative experience to players in search of great games.
“This product is an i-gaming industry game changer,” added Lang.
For players in approved markets, the app uses geolocation to present the additional option to play the games for real money (currently UK only) and offers a choice of licensed casino operators. Current participating casino operators include bet365, Betfair, Coral, Gala Casino and Unibet.
