Inspired Gaming has completed the acquisition of the main assets and employees of UK-based social games content developer We R Interactive.

WERF

The deal sees Inspired retain all of We R Interactive’s existing employees and acquire games I AM PLAYR, a football game that lets the user play the life of a professional footballer, and We R Football, a fast-paced football game designed for a mobile audience.

Luke Alvarez, founder and CEO of Inspired, said: “Mobile is a key focus for Inspired and our customers, and the rise of social games on mobile devices has some interesting lessons for the real-money gambling world in terms of player engagement and entertainment.  “This acquisition reinforces our leadership in virtual sports on mobile and opens our content up to a new group of gamers. The We R Interactive team is passionate, smart and forward-thinking - they are a great fit with Inspired and our culture.”