The affiliate programmes for numerous online casino and bingo brands powered by the Bede Gaming platform are to be integrated with Income Access’ affiliate management software.
Regulated by the UK Gambling Commission, Bede licenses its gaming platform to the Alderney-licensed i-gaming operator IPS.
A number of IPS brands are included in the Income Access deal, including bingo site Bingo Stars, the UK-facing online casino brands Bet UK, Pink Casino and 21.co.uk, as well as Sweden-facing online casino brands Slot Boss, Svenska Casino and Rosa Casino.
In addition, the agreement features other brands on the Bede platform, such as Bingo Godz, CastleJackpot.com, Health Bingo and Euromillions Casino.
“Our partnership with Income Access represents Bede Gaming's first integration of an affiliate platform,” said Lauren Bradley, head of business development at Bede.
“Our choice of Income Access is based on their commitment to innovation, which aligns perfectly with the cutting-edge technology we provide at Bede Gaming.”
Nicky Senyard, founder and CEO of Income Access, added: “Using our platform, the diverse range of online casino and bingo brands powered by the Bede Gaming platform will be able to maximise their acquisition of new players and retention of existing ones.”