Sportradar has become the preferred betting data partner of the British Basketball League for the 2014/15 season.
The deal means the number of games covered by BBL TV this season will increase to 45 from its previous 30.
The BBL is the premier men's professional basketball league in the UK, comprising 13 teams from England and Scotland. The teams compete for the national title during the regular season and post-season play-offs, as well as for the BBL Cup and the BBL Trophy.
Sportradar’s managing director of data and licensing, Johannes Ranke said: “The BBL is such an exciting league, with teams from Glasgow down to Plymouth, and one that a lot of the up-and-coming talent of the UK looks up to.
“The opportunity to help in the development and growth of UK basketball is an exciting one, and we are proud that our partnership will see the league’s channel broadcast 50 per cent more matches than it did last season.”
