Titanbet.co.uk is teaming up with The Sun to sponsor the newspaper’s daily betting column.

The Sun

Saturday editions of The Sun carry an extensive look at the weekend’s football fixtures and will now feature prominent Titanbet branding.

The deal also means Titanbet will have access to the paper’s pay-per-view customer base through its online offering.

The Titanbet sportsbook is run by PT Entertainment Services, a subsidiary of Playtech.