GamCrowd.com has launched the first start-ups on its equity crowd funding platform, Betify and Fenway Games.
Betify is a mobile app that enables users to set or receive challenges from friends and win rewards if their challenge is popular with the community.
Betify has already raised £185,000 and, through GamCrowd, is looking to add another £300,000 in return for 15 per cent equity from investors.
Fenway Games is a developer of real-time, mobile and social products that operate during live sporting events and offer a high turnover of wagering opportunities.
Its flagship title, SwitchPlayed, allows small-stakes bets to be placed in play, to predict what will happen next in a football match - from a shot, goal, red or yellow card, to a foul, save, offside or penalty.
Players can compete in league tables, achieve bragging rights, chat live over social media and win extra credits based on performance.
Fenway Games is pitching for £50,000 of investment to fund product build, data feed subscriptions, marketing, design and consultancy, ahead of a projected go-live in February 2015.
“Betify and Fenway Games prove that innovation is alive and well in the gambling industry. Launching both companies simultaneously demonstrates the breadth of portfolio opportunities offered by the GamCrowd platform,” said Chris North, CEO of GamCrowd.
