Clarion Events has unveiled its campaign for ICE 2015, which takes place at London’s ExCeL centre on February 3-5 next year.
Inspired by the adventure stories of French writer Jules Verne, the campaign invites the industry to embark on its own Voyages Extraordinaires and “discover” the world of gaming that will be at ICE in London.
The 2015 event is on course to eclipse the 2014 show when an independently audited 23,506 attendees from a record 156 nations travelled to London to see the 515 exhibitors.
Clarion’s Kate Chambers believes the campaign captures the essence of ICE and the benefits it offers stakeholders: "Each year we work extremely hard in partnership with our creative agency to produce a campaign which is impactful, imaginative and relevant to the brand.
“Jules Verne is probably most famous for the adventure novel Around The World in Eighty Days - ICE enables attendees to travel around the entire land-based and online gaming world in just three days, a feat which no other event on the gaming calendar can match.”
