TraffGen, a leader in convergence marketing technology, will be increasing its presence in the US through the opening of a new Las Vegas office.
This news follows a major investment in its business by Nevada-based game developer Action Gaming.
TraffGen CEO, Andy Caras-Altas, said: “We are thrilled to be increasing our footprint in the US.
“Land-based casinos comprise the bulk of our business and we will be better placed to provide even higher levels of service to them from our new base in Las Vegas.
“This is a very exciting time for TraffGen with this new initiative coinciding with one of our long-standing clients investing in the business.
“It is not only a validation of the great work our team does, but also provides the opportunity for us to accelerate our growth in the US.”
TraffGen will continue its expansion with the recruitment of a larger business and development and client management team, set to be announced at September’s G2E in Las Vegas.
