Online gaming operator 666Bet has signed a deal with Leyton Orient FC to become the club’s official shirt sponsor for the 2014/15 season.
The agreement will see the company’s logo appear on the team strip and will also present fans with exclusive offers and special odds through the 666 website.
This becomes the second football partnership for the operator, following a recent deal to become the betting partner of Premier League outfit West Bromwich Albion.
Chief executive of 666Bet, Barry Martin, said: “666Bet are a passionate new player in the sports betting market and Orient are exactly the type of hungry, up-and-coming club we want to be associated with.
“They have a great fan base and we’ll be offering hem plenty of exciting special bets and promo offers on the O’s games this season.”
Leyton Orient commercial manager, Tom Jeffes, said: “Obviously it has taken longer than hoped to make this announcement but we had to take our time and ensure that we had the best possible deal for the club and of course 666Bet, especially in light of a long and successful partnership for both of us.”
