Finnplay has launched infinitybet, Asia’s newest online gaming operator, using its BillFold gaming platform solution.

Finnplay

The Finnish gaming company has built a customised betting product to meet the requirements of infinitybet as well as a tailored website with casino, racing and sports book included to target infinitybet’s customers.

Martin Prantner, CEO of Finnplay, said: “We are delighted to be able to launch such a fantastic new operator. infinitybet have greatly impressed us with their skill, enthusiasm and marketing ideas for the Asian marketplace.

“In using our platform, we want gaming operators to have complete control on the content they choose to have on their gaming sites and with infinitybet we were really tested on this ideology.”

The BillFold platform allows the operator to pick and choose the back office modules and third-party providers of their preference.

Simon Muller, CEO of infinitybet, said: “We are delighted to be working with Finnplay, who have an excellent reputation in gaming platform provision.

“This allows our business to cater for the casual punter to VIP players by making sure we deliver the best odds and gaming products in the market place.”