Sportech’s racing and digital division has been chosen by Betfred to provide new betting technology for its Totepool business.

Sportech

Under the agreement, Sportech will replace Betfred’s entire existing tote systems with its Quantum System. It will also provide a new digital framework for betting on mobile devices, online and at self-service terminals through its propriety betting technology, Digital Link.

Speaking on the 10-year contract worth over £9m in total revenues, Ian Penrose, Sportech's chief executive, said: “Sportech processes $13bn of bets annually for racing customers in 25 countries and now I am delighted we are able to add the UK Tote and Betfred to our list of partners.

“Betfred has a number of ambitious plans and we are pleased to be able to assist them to improve the customer experience for Tote betting on UK horseracing.”

The integration of the Quantum System and other Sportech betting products will allow Betfred to simplify their betting systems by consolidating their operations under one provider, while also making Totepool products available for distribution to worldwide tote markets.

Managing director of Totepool, Philip Siers, said: “The new Quantum System, coupled with the Digital Link and G4 modules will anchor our tote offering going forward and with the additional flexibility and market reach it gives us, we expect significant growth in our pools products.

“I am confident that this strategic partnership will be good for both our businesses and I look forward to next year when the initial system will be delivered."