Evolution Gaming has launched an in-venue live casino studio at Casino Campione d’Italia.
In a move to attract greater visitor numbers to its Lake Lugano location, Casino Campione now streams a live casino service in real time from the studio showing three live casino tables – for roulette, blackjack and baccarat.
“We have a truly world-class venue here, from which we are committed to delivering a truly world-class multi-channel live casino service," said Carlo Pagan, CEO of Casino Campione d’Italia.
“We want our players to be able to enjoy the unique Casinó Campione d’Italia experience when they visit in person and also on their computers, tablets and smartphones when they are maybe hundreds or thousands of miles away.”
He added: “Just as importantly, we see live casino as a strategic tool and marketing channel with which to attract new demographics to our core business, the land-based venue.”
Staffed by a dedicated team of dealers and pitbosses, the tables offer online live dealer gaming to existing and new customers worldwide.
Gionata La Torre, vice president of business development and CEO of Evolution Gaming Italy, said: “We are delighted to have helped Italy’s leading land-based casino towards this strategic goal.
“Casino Campione see their land-based casino and their online live casino as being part of a single, seamless, integrated service that will help them further strengthen the brand in a still fast-changing global market.
“We are proud to have worked on such a forward-thinking initiative and feel sure that in-venue live studios will become a more and more familiar sight in land-based casinos in the next few years.”
