Nicky Senyard, founder and CEO of Income Access, is to launch a digital marketing agency.
Access Digital Marketing will specialise in digital marketing strategy for i-gaming, social gaming and land-based casino operators as well as the forex and financial trading sector.
“We’re excited to announce the imminent launch of Access Digital Marketing after what’s been a milestone year for the gaming industry, and the US market in particular,” said Senyard (pictured), who will serve as CEO of both Access Digital Marketing and Income Access.
“We’re proud to be in a position to share what we’ve learned from new markets and support operators as they expand into the online space,” she added.
“We’ve built Income Access around data analytics, reporting transparency and ROI, and this focus will continue to anchor how we approach marketing strategy and implementation,” said Senyard.
“Our digital marketing services will be supported by industry-leading tracking, reporting and ad-serving technology and a traffic network which uniquely positions us as a turnkey industry partner.”
The official launch takes place at GiGse 2014, which is being held in San Francisco, California, on July 14-16.
