Developer program Odobo has signed a new agreement with Betfair to provide premium HTML5 games to the operator via the Odobo Marketplace.
Betfair, the second operator to join the Odobo Marketplace following bet365 in late 2013, gains access to the 23 games currently live along with a set of exclusive games commissioned from Odobo’s approved developers to coincide with the World Cup.
Julian Jarvis, chief business affairs officer at Odobo, said: “We provide leading operators like Betfair with a powerful new way to engage with game developers and bring engaging new content to their players.
“This deal also represents a significant increase in the distribution opportunity we offer our approved developers.”
Betfair is expected to launch the first wave of games from Odobo in the coming weeks.
