Casino convergence specialist Traffic Generation has launched a new tool for online or land-based gaming operators moving into the social casino sector.

Traffic Generation

Traffgen’s Economy Optimizer module enables operators to automatically control how spend occurs within each social game across mobile and desktop social casino apps.

Andy Caras-Altas, Traffgen CEO, said: “We wanted to build something that enabled smaller providers of social casino white-label platforms to have the same insight the larger companies have and address the optimisation challenge.

“We are providing the tools that every social casino app operator needs to improve their monetisation and player values. Smaller operators, white-label platform providers and gambling operators that have launched social casinos can now enjoy the same monetisation rates as the best in the industry.

Caras-Atlas added: “As CPIs continue to increase, optimising social casino apps to make the highest revenue from their players will become one of the largest challenges facing the industry. We hope to be able to help social games achieve this.”