Casino convergence specialist Traffic Generation has sealed a licensing agreement with Evolution Gaming International.
Focused on the global land-based market, EGI’s product range includes Juke Slot, a retrofit tablet that can be applied to any gaming device on the casino floor.
EGI has licensed a range of Traffgen’s convergence marketing tools that will be integrated with Juke Slot to power targeted and responsive player communications.
This enables operators to deliver the right message to players at the right time with a view to increasing engagement, retention and monetisation rates.
Traffgen CEO Andy Caras-Altas said: “[This deal] is another confirmation of TraffGen’s position as the market leader in land-based to digital convergence technology and services.”
