BetVictor has partnered with digital innovation agency Skylab to launch BetVictor TV.
BVTV uses Skylab’s MediaTank online video platform and already offers snooker, featuring Ronnie O’Sullivan, Judd Trump and John Higgins at the 2014 Welsh Open, as well as horse racing.
Michael Carlton, CEO at BetVictor, said: “Video advertising is a proven way to increase response rates and we have recently teamed with Skylab to showcase our video-on-demand solution, BVTV, paving the way across sportsbook and live casino products.
“In the future we are aiming to stream live events, allowing customers to watch and bet from the video page. Skylab has pioneered this technology for BetVictor, coping with high demands and 24/7 support.”
