Prepaid online payment specialist paysafecard, has launched My PLUS, a new loyalty programme for customers of its online payments account.

My PLUS

My PLUS is now available in 27 countries - wherever My Paysafecard is already established - and offers rewards and exclusive offers to customers.

My Paysafecard customers collect PLUS points with every payment transaction. Regular activities, such as logging in to the online payments account once a day, as well as one-off activities, such as signing up for the newsletter, earn customers additional points.

Customers can then exchange their collected PLUS points for rewards, which include offers from established online retailers.

Udo Müller, CEO of paysafecard, said: "In 2013, we recorded around 68 million transactions. This means that an average of 120,000 people pay with paysafecard around the world every minute.

“The My PLUS loyalty programme is our way of showing our customers how much we appreciate their loyalty to our online prepaid payment solution.”