Casino convergence specialist Traffic Generation has launched a new feature that will enable clients to deliver promotions through their official accounts for social messaging service Snapchat.
The service will enable businesses to run a range of Snapchat promotions, including time-sensitive coupons, scheduled daily promos and broadcast messages.
A recent study carried out by TG found that 22 per cent of social casino players would respond to messages via Snapchat. Andy Caras-Altas, CEO for TG, said: “The ephemeral nature of Snapchat makes it a very fresh and exciting communication channel.
“TG’s new service is a direct response to the changing marketplace and opens up possibilities for our clients to engage with customers in a range of innovative ways.
“Holding one-to-one conversations with customers in a time-dependent manner delivers significantly higher promotional response rates and helps to build much closer relationships,” he said.
